How Soundcloud rappers are buying plays. A deeper look at the most notorious Soundcloud promoter.

In the world of streaming there is no number more important than plays-, view- or listening count, depending on what you want to call it.

Especially on Soundcloud people artists quickly realised that it is almost impossible to stand out. There are over 200 million tracks on Soundcloud and over 20 million people upload their work.

No matter how good your beat sounds or how fire your lyrics are, sometimes your tracks will just go under and that is normalized nowadays. Of course you have the occasional outliers like Post Malone, lil Peep and XXXTentacion but the reality can be harsh. Spending ours on end creating a track and only seeing it at 5 plays with one like is nothing else than frustrating.

Thus, many people have moved towards something the industry calls “paid promotions”. Formerly, these services were restricted to massive labels and corporations that buy millions and millions of plays to monetize on Spotify, Youtube etc. But nowadays there has risen a new industry: Bought plays for the regular consumer.

Today we are going to take a look at one of the oldest and biggest players in the Industry:

Pacepeak, formerly known as Freewox, is a well respected promoter in the cheap Soundcloud plays market with over 7700+ Twitter Followers.

What makes them special are comparatively low prices and a unique package and subscription system. You can either subscribe and get your plays, likes and repost on every track you upload or you can purchase one-time plans for each track.

Now, we have to ask ourselves the question: Is it okay to buy plays, and should you?

The answer depends on what you are trying to achieve here. As it should be clear, not promoter, not even Pacepeak, can sell real fans as that is simply not possible. Especially in music everybody has a different taste and there is no way to force someone to like that particular style of music.

Pacepeak falls into a category called “Search Engine Optimization”. The purpose of these promotions is for you to show up higher in searches and get recommended to users on the platform.

This social credibility can be really powerful. As puts it:

It helps strengthen your Social Credibility. A boost can make your song look very popular and will attract more people to listen to it.

All in all, buying Soundcloud plays is a difficutl field. You should decide for yourself if you want to buy Soundcloud plays.