Mobile recruiting is certainly not a new idea in the staffing and recruiting market. In the previous ten years, implementing mobile recruiting techniques has develop into increasingly much more essential for recruiting results! In the current candidate driven marketplace although it is even much more critical to hold candidates engaged all through the entire recruiting funnel. From the initial application method, to communication all through, statistics show the value of giving candidates a mobile, user friendly knowledge to enable reduce drop-off prices. In voice app agencies will explore the benefits of having a mobile friendly application and utilizing SMS messaging as a form of communication with candidates. We will also discover the fancy globe of Chatbots and how exactly they can come into play inside our mobile recruiting approaches!
The Mobile Friendly Application
In 2020, a study performed by Appcast showed that 60.7% of job applications were completed on a mobile device compared to 39.three% on desktop. Desktop apply rates also decreased by 6.7% and mobile apply rates increased by 21.two% in 2020 compared to 2019. There is no denying that extra and additional applicants are applying on mobile devices versus a desktop computer system. Creating a brief and user-friendly mobile application is 1 way to motivate mobile applicants to finish the application. Candidates who are applying on their mobile device are on the go and want to be able to go by means of the application with the least quantity of clicks. A Glassdoor study showed that mobile job seekers completed 53% fewer applications. That same study showed that promoting a job opening as mobile-friendly can improve the quantity of job applicants by 11.6%!
Some inquiries to take into account for a mobile application:
Does your mobile application have the capacity to submit a resume and parse it into your system? If so, does the applicant will need to go by way of filling out the information and facts currently on the resume, such as job history and education?
Can you wait on collecting certain info from the candidate in the initial application approach? If so, this can support shorten the application to assistance ensure additional candidates full it.
Even even though collecting as substantially facts as probable is helpful from a recruiting standpoint, it can also deter applicants from finishing the mobile application since it is as well lengthy. Shortening the mobile application can assistance increase the number of applications getting completed and coming into the program.
This is specifically essential now when candidates have the upper hand and have a quantity of job opportunities readily available to them.
SMS Messaging with Candidates
Texts are something you typically exchange with friends or household, but in the previous quite a few years texting has become a common kind of communication with candidates even. Statistics even show there are quite a few positive aspects of sending a text message over emailing or calling. According to our companion Text-Em-All, the typical e mail has only an 18% open price, where the average text has a 98% study rate. A study performed by EZ Texting also showed that 78% of individuals respond to texts in 10 minutes or much less. Robocalls and spam calls have grow to be a greater issue as nicely, where significantly less men and women answer phones from unknown numbers. A survey carried out for Hiya revealed that 94% of people let unidentified incoming calls go unanswered. Text-Em-All also reports that only 60% of voicemails are listened to and a Message Desk survey located that men and women are four instances more probably to respond to a text message than call back.
Does this imply that e mail and phone contact communication really should be eliminated from recruiting tactics? Not necessarily, but it can be a wonderful way to complement it. 1 of the primary benefits of SMS messaging is that your message will be noticed sooner and you will additional likely receive a response (and a faster one particular.) This is a large advantage for recruiters as they are attempting to fill positions quickly and effectively. It’s also an benefit for the candidate, simply because you are communicating in a way that’s quick for them to respond, specifically if they at present have a job. It is much harder to respond back through an e-mail or phone contact throughout the functioning hours.
A single of the most important takeaways though for SMS Messaging is that it assists retain the candidates you are working with engaged with your conversations if they are seeing your message nearly immediately. They are much more most likely to respond and keep in the recruiting funnel versus ghosting your messages. Numerous ATS providers, have partnerships with SMS messaging corporations that let for two-way text and broadcast messaging. Getting a constructed-in ATS integration streamlines your communication and often times will record all messages being sent in the candidate’s record. Some ATS integrations even provide a “job accept” function that enables candidates to accept a job supply appropriate from the text message, eliminating time communicating back and forth, and growing the possibilities of a candidate finishing the recruiting cycle and getting placed.
Chatbots via SMS Messaging
Chatbots are one particular of the newest trends in the staffing and recruiting sector. Some could ask though, what is a Chatbot specifically and how is it made use of in recruiting? It is basically an automated bot that allows you to communicate with candidates. Some could feel it sounds impersonal, but really Chatbots can help enhance engagement amongst candidates, while eliminating manual tasks for recruiters.