Preparing For A Successful Webinar

One skill that can be vital to your success in Internet Marketing is Webinar Presentation. Webinars can be used to engage new leads, discuss strategies, training, providing information and more.

When using a webinar format it is important to be prepared no matter what type of webinar session. Over the years, I found that no matter what your experience level is with webinars that a little preparation and knowledge of the technology can help make a webinar a SUCCESS.

Webinars can be easier on some individuals because they do not have to look out over an audience and that anonymity factor provides a sense of comfort. Even without that stress factor preparation can alleviate the strain of unanticipated incidents occurring during your session. Here are a few key points that have helped me and many of my colleagues.

**Define The Objective And Message

The First Vital Step for any webinar is to define your objective and know what your message is prior to presenting to your audience. You need to know what you want to say and why you are providing that message. For instance, you may need to train individuals on how to use a webinar tool. If the objective of the meeting is to teach people how to use a webinar tool, the message may be that anyone can use a webinar tool. Defining the objective and message will simplify the rest of your groundwork.

**Know Your Audience And Script Out Your Message

After you define your message, you need to Tailor It To Your Audience. If you are training individuals with computer and internet experience your information will be less focused on basic functions of a computer and the internet and more focused on the actual tool itself. If you are training inexperienced computer users, you may have to explain not only the tool but include basic computer functions to help them get started; such as how to set your internet browser, using a microphone, etc. Based on your audience document a script or points of what you need to say and how to say it depending on your audience.

**Use Your Presentation Slides Effectively

Many individuals use presentation slides to support their webinar. It is important to organize your slides properly based on the order of your discussion points. You may even want to provide an Agenda/Topics Page to review in the beginning of your webinar for your audience to see what will be in the session. Additionally, each slide should be short with key bullet points on your topics. Never Read Your Slides but talk to your key points based on a script your developed. For emphasis you may want to add pictures or graphics to elaborate on a point.

**Practice – Execute A “Dry Run”

Over the years, I found walking through your presentation prior to your webinar can be very helpful. Especially, if you can have someone listen in or assist you in the walk through. A Practice Or “Dry Run” Allows You To Make Adjustments to improve the presentation for a more successful webinar. The number of “Dry Runs” is based on individual needs and comfort in their readiness. I also suggest performing a “Dry Run” with the webinar tool you will use for your session. This will allow you time to understand how it works and reduces the impact of technology getting the best of you.

**Speak Naturally

As you practice your presentation, remember it is important to speak naturally and not read the script or presentation slides directly. It can be very boring to an audience if you are reading to them. You want to them to feel comfortable and engaged with your information. Reading can be misconstrued with lack of knowledge. With a Natural Speaking Style that can portray the right emphasis on key points, it can Enliven A Webinar and give an audience a great experience.

**Understand The Technology And Be Prepared For The Unexpected

Technology is wonderful. However, no technology is perfect. I found that having a backup plan can alleviate some of the stress of unanticipated problems. Here are a few tips to help you with the unexpected:

– Remember, Webinars Are Live Session, BUT there can be seconds of a delay until people can see your information. When you transition to the next slide of your deck, you may want to make additional comments to segue into your next slide or visual to allow time for your audience’s screen to paint with the appropriate information. It can be very confusing for your invitees to see one slide and you are already on the next slide.

– If you are able, Forward Your Presentation Slides or provide a link to your presentation to your audience prior to the webinar. If your webinar visual component is not working you can have your invitees look at the slides as you talk. I recommend always number your slides. This way if you have no visual capability you can reference the slide number.

– Have A Backup Conference Line ready. Some of the best webinar tools can have problems. It just happens. I recommend if at all feasible, to have a conference line ready to switch to. It can save you the time of rescheduling your session because we all know people’s time is precious and it is helpful not to waste their time.